REICHEL FOODS
CONVENIENCE STORE GRAB-AND-GO SNACKS BRAND & PACKAGE DESIGN
Design | Die-cut | Logos | Illustrations | Photography | Print Collateral | Trade Show Graphics
Dippin' Stix products are an award winning fresh snack solution that anyone, at any age can enjoy. Use them for lunch traveling, school, sporting events or for a convenient snack on the go. Premium dips, peeled baby carrots and fresh sliced apples. One of the hardest design demands was when the customer wanted to use the font Comic Sans. I know, I know, designers worst nightmare. But what the customer wants, is what the customer gets. Oh, that was hard to say out loud.
A healthy snack alternative was introduced and Reichel Foods needed a brand and packaging that appealed to children but was noticeable to adults. It shows that it is a quality snack with a price point of $2 or under.
The colors were essential in presentation of the product. I wanted the carrots to be the star of the show.
SINGLE SERVE PACKAGING
SIDE NOTE; CUSTOMER INSISTED ON COMIC SANS
MULTI-PACK PACKAGING
SALES SHEETS
These sheets are sent to a large variety of retailers to show how the trays conveniently fit their refrigeration area.
