MCC
MANUFACTURING OF FINE AMERICAN MOTORCYCLE BRAND
Design | Logos | Photography | Illustrations | Print Collateral | Dealer Information | Signage
Minneapolis Custom Cycle (MCC) was going from custom one offs to a D.O.T. manufacturing company. They needed a brand that topped the best of the best. Owner, Pat Matter wouldn’t have it any other way and if it wasn’t, “we were going to have a problem”. The largest concern among bikers was that MCC would lose their edge. They struggled with making sure that their buyers knew they were buying a bike built by a motorcycle legend, giving them a “bad boy” image.
I designed a bad ass brand that wants to punch you in the face as it rumbles on by. Multiple projects followed including their brochure, dealer book for vendors, to their clothing line hang tags and their catalog to banners, retail space design and so much more. Hang tags were created for their Dangerous Threads apparel line to push the brand to the general public. 4 unique logos were created to represent each type of motorcycle built by the original bad boy of motorcycle builders.
BROCHURE
MISC. LOGOS
DANGEROUS THREADS
CLOTHING LINE CATALOG
DEALER BOOK
Customers don’t ever see the Dealer Book. This would tell dealers the sales information and costs of the motorcycle and accessories.
The Dealer Book had to look impressive so the faux metal paper was imported from Italy and was sent out to be created into the 3-ring binder with actual genuine leather on the inside. The MCC logo was de-embossed to give a subtle yet powerful message. The 3-ring binder allows the dealers to change out pages when there is an update.
Banners were made for authorized dealers to hang in their show rooms to promote MCC Motorcycles.
MOTORCYCLE LOGOS
Every logo was created to give each style of motorcycle it’s own brand and the banners showing customers the type of bikes sold.
