BEST BUY
ROCKETFISH SURGE PROTECTORS
Package Design | Photo Direction | Illustrations | Iconography | Guidelines
Best Buy was releasing a new line of surge protectors providing ample surge protection for premium components for your home theater system. These surge protectors were made with a surge filter that delivers a clean energy to your system without any spikes that would cause component failure.
Best Buy would give me the product or I would shoot it at Best Buy headquarters. Most products are made in China and with custom back-ups it could take months to get the product to shoot. It would delay the design and wouldn’t make it on the shelves on time. I would illustrate each item for Shanghai to shoot and I would have the images next day.
PLATINUM BRAND IPHONE
I created a series of icons to show a hierarchy of options included. Concepts for Best Buy’s Platinum Brand for iPhone.
PLATINUM BRAND IPHONE
Iconography + Concepts
*Reversed in white for production purposes.
MODAL BRAND ACCESSORIES
INSIGNIA BRAND ACCESSORIES
Best Buy’s Insignia Brand photo Styling direction for Shanghai, China
Production File. + Finished Product
INSIGNIA BRAND GAMING SERIES
The gaming packaging was presented and chosen. It couldn’t be far from the original Insignia packaging but needed a flare to catch the attention of new potential customers.
